Bluebird Company Profile Website
About Bluebird
Bluebird is an Indonesian transportation company based in Jakarta. Established in 1972, the company is known for its Bluebird taxicab service as well as other transportation services.
Company
Fuselab
Release Date
November 2018
Role
UI/UX Designer
Background
In early 2018, Bluebird did rebranding from `Classy` into `Modern` & `Dynamic`. One of the list that need to be updated with the new branding is this Company Profile Website.
Bluebird need to expand their user segmentation, especially for Millenials to survive the competition.
Majority of young age, has a mindset that Bluebird is expensive rather than Gojek or Grab (Online Ride Hailing like Uber/Lyft) because Bluebird don’t use fix rate. But actually, price between Bluebird and the competitors not much different, the difference only +- $0.2 per KM. Because of that reason, Bluebird need to change that mindset.
Information Architecture
This is the Information Architecture of the Bluebird Company Profile Website.
Final Design
Based on background above, I made design that:
Adopt new brand guidelines, like typeface, colors, shape, etc.
Can get Millenial's attention.
Can change user’s mindset that think taxi is very expensive.
